WPP Scangroup Plc

WPP Scangroup Plc is a Kenya-based marketing communications and advertising group listed on the Nairobi Securities Exchange, majority-owned by global advertising holding company WPP plc and operating across East Africa. The company underwent a major restructuring in FY2020, including a large capital reduction (share premium write-down) and a significant divestiture recorded as a gain on sale of discontinued operations, alongside heavy impairment charges on goodwill and financial investments. FY2020-2024 has been characterized by persistent operating losses at the EBIT level as revenue declined from a peak in FY2022, with the group relying on non-operating items (foreign exchange movements, equity income from associates, and other non-operating income) to partially offset weak core advertising and media-buying operating performance. Cash and short-term investment balances have declined materially over the period, alongside a reduction in headcount from 556 employees in FY2020 to 266 by FY2024, reflecting ongoing cost-rationalization efforts.