APEXHUB INSIGHTS
Nairobi
Plans & billing

Simple pricing, Kenya-first billing.

Start free, upgrade when the numbers earn it. Pay by M-Pesa today; automated subscriptions and cards are on the way.

Free
Core tools to get started.
FREE
KES 0/ monthly
Payment: M-Pesa (STK Push / Paybill). Cards later.
Most popular
Pro
Serious analysis + PDF exports.
PRO
KES 1,500/ monthly
Payment: M-Pesa (STK Push / Paybill). Cards later.
Institutional
Full power + higher limits.
INST
KES 7,500/ monthly
Payment: M-Pesa (STK Push / Paybill). Cards later.
Statement intelligence

Statement Analyzer - AI categorization

Coming soon

Upload M-Pesa and bank statements (PDF, CSV, XLSX). Rules + AI categorize every row into a full chart of accounts, then build your P&L, balance sheet, cash flow and KRA-ready schedules. The analyzer learns your vendors from every correction, so each statement gets cheaper and faster to review.

Free
KES 0
  • 2 statements / month
  • AI on the first 120 rows per statement
  • Unlimited rules-based categorization
Pay-as-you-go
KES 100/ statement
  • No subscription needed
  • Full-statement AI categorization
  • Pay by M-Pesa per upload
Pro
Includedin Pro plan
  • 30 statements / month
  • Full background AI categorization
  • Learned rules synced to your account
Institutional
Includedin Institutional
  • Unlimited statements (fair use)
  • Priority AI queue
  • Team rule sharing (planned)

These limits are not enforced yet - the Statement Analyzer is free while in beta. Pricing takes effect when billing for it goes live, and beta users will be notified first.

Kenya-first planning

Financial Planner

Coming soon

Build your full financial plan: goals, income, expenses, debts and a year-by-year projection stay free forever. Pro unlocks the modules that put money back in your pocket - PAYE and pension optimization, retirement instruments, estate planning, insurance analysis - plus polished PDF reports and formal financial statements. Feed it real actuals straight from the Statement Analyzer.

Free
KES 0
  • Unlimited goals, income, expenses, debts
  • Full year-by-year projection
  • Net worth + basic tax calculator
  • Account sync across devices
Pay-per-report
KES 250/ report
  • No subscription needed
  • One full PDF plan report
  • Pay by M-Pesa per export
Pro
Includedin Pro plan
  • PAYE + pension optimizer
  • Retirement, estate + insurance modules
  • Multi-currency holdings, live prices
  • Unlimited PDF reports + statements
  • Statement Analyzer actuals bridge
Institutional
Includedin Institutional
  • Everything in Pro
  • Reports without watermark
  • Advisor / client workspaces (planned)

Not enforced yet - the Planner is free while in beta. Core planning stays free after launch; only the optimizer modules and exports move to Pro, and beta users will be notified first.

Compare plans

Feature matrix

FeatureFreeProInstitutional
Stocks & research
Dividends (Upcoming / Calendar)
✅✅✅
Stock Profiles
✅✅✅
Full filed financial statements
Sign in; public pages show the summary
✅✅✅
Excel export (statements, models, screens)
Sign in
✅✅✅
Industry Analysis
✅✅✅
Stock Screener
BasicAdvancedFull
Portfolio Optimisation
BasicFull + ConstraintsPro + PDF export (Coming Soon)
DCF Valuation
BasicAdvancedBatch valuation (Coming soon)
Equity Research Notes
2/day10/day40+/day
Multi-investment strategies
❌20 assets e.g., stocks, cryptos30+ assets
PDF Export (research & valuation)
❌✅ (watermarked)✅ (no watermark)
Statement Analyzer
Uploads / month
Coming soon - all uploads free while in beta
230Unlimited (fair use)
AI categorization depth
First 120 rows / statementFull statement (background AI)Full statement + priority queue
Learned keyword rules
This browser onlySynced to your accountSynced + team sharing (planned)
Pay-per-statement (no subscription)
KES 100 via M-Pesa (coming soon)Included in planIncluded in plan
Financial Planner
Goals, projection, net worth
Core planning stays free after launch
✅ Unlimited✅ Unlimited✅ Unlimited
PAYE + pension optimizer
Coming soon - free while in beta
❌✅✅
Retirement, estate + insurance modules
❌✅✅
PDF reports + financial statements
KES 250 / report (coming soon)✅ Unlimited✅ Unlimited, no watermark
Multi-currency holdings + live prices
❌✅✅